About us

Clothes made for the life you actually lead

Cleo New York began with one simple idea. Getting dressed should be effortless. On most mornings you have five minutes and a single question: what do I wear today? We set out to make that question easy to answer.

So we build a wardrobe rather than a trend. Tops, knitwear, pants, jackets, dresses. Pieces that sit together naturally, without you having to plan it.

Our mission

We want you to open your closet and spot something you feel like wearing. Not once in a while. Every day. Clothes that hold up at your desk, at dinner, and on the walk home in the rain.

Our vision

We want to be the label you return to for a new basic and for something special alike. One place, always matched to the way you dress.

What we believe in

Clothes you hold on to

We do not run after every trend. We make pieces you will still be wearing next year. Clean shapes. Good colors. Nothing that shouts.

Real quality

Good fabric, honest finishing, seams that last. We would sooner make fewer pieces and make them properly.

Made to mix

Everything we sell works with the rest. Buy a jacket in March, add the pants in October, and they still look like they belong together.

Built for here

Layers, proper coats, and fabrics that cope with a wet week in November. We dress for the weather we really get.

Our people

Every order comes from someone we are pleased to dress. You are what makes this work. Thank you for being here.